#970CBD

#970cbd ≈ Dark Violet

  • magenta
  • Lightness: low
  • Saturation: strong
  • Balanced

#970cbd is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 4.71% green and 74.12% blue; printed in CMYK it uses 20.11% cyan, 93.65% magenta, 0% yellow and 25.88% black. Its hue angle is 287.12°, with 88.06% saturation and 39.41% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 6.77:1 (WCAG AA). The closest named color is Dark Violet (#9400d3), ΔE 3.21.

Description generated from the measured properties of this color.

Conversions of #970cbd into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#9900cc
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1052

Readable text 6.77:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.1:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #5b5b5b ≈ 0.003% of males
Achromatomaly #78488d ≈ 0.001% of males
Protanopia #0054c1 ≈ 1.01% of males
Deuteranopia #035fba ≈ 1.27% of males
Tritanopia #94426f ≈ 0.0001% of males
Protanomaly #5542bf ≈ 1.08% of males
Deuteranomaly #634bbb ≈ 4.63% of males
Tritanomaly #953495 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-970cbd {
  color: #970cbd;
}
Background
.bg-970cbd {
  background-color: #970cbd;
  color: #ffffff;
}
Border
.border-970cbd {
  border: 2px solid #970cbd;
}
CSS variables
:root {
  --color-primary: #970cbd;
  --color-primary-rgb: 151 12 189;
  --color-primary-hsl: 287 88% 39%;
}
Gradient
.gradient-970cbd {
  background: linear-gradient(135deg, #970cbd, #bd0c8a);
}
Colored shadow
.shadow-970cbd {
  box-shadow: 0 8px 24px rgb(151 12 189 / 0.35);
}

Dark Violet
#970cbd  rgb(151, 12, 189)  hsl(287, 88%, 39%)  Dark Violet
#32bd0c  rgb(50, 189, 12)  hsl(107, 88%, 39%)  Kelly Green
#bd970c  rgb(189, 151, 12)  hsl(47, 88%, 39%)  Dark Goldenrod
#0cbd97  rgb(12, 189, 151)  hsl(167, 88%, 39%)  Mint