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#970CB0

#970cb0 ≈ Dark Violet

  • magenta
  • Lightness: low
  • Saturation: strong
  • Balanced
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#970cb0 is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 4.71% green and 69.02% blue; printed in CMYK it uses 14.2% cyan, 93.18% magenta, 0% yellow and 30.98% black. Its hue angle is 290.85°, with 87.23% saturation and 36.86% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 7.01:1 (WCAG AAA). The closest named color is Dark Violet (#9400d3), ΔE 5.17.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0998

Complementary

  1. #970cb0
  2. #25b00c

Split complementary

  1. #970cb0
  2. #77b00c
  3. #0cb045

Analogous

  1. #450cb0
  2. #970cb0
  3. #b00c77

Triadic

  1. #970cb0
  2. #b0970c
  3. #0cb097

Tetradic

  1. #970cb0
  2. #b00c25
  3. #25b00c
  4. #0cb097

Square

  1. #970cb0
  2. #b0450c
  3. #25b00c
  4. #0c77b0

Monochromatic

  1. #1c0221
  2. #5a0768
  3. #970cb0
  4. #cf19ef
  5. #de61f4

Shades

#970cb0 mixed progressively with black.

  1. #970cb0
  2. #880b9e
  3. #790a8d
  4. #6a087b
  5. #5b076a
  6. #4c0658
  7. #3c0546
  8. #2d0435
  9. #1e0223
  10. #0f0112
  11. #000000

Tints

#970cb0 mixed progressively with white.

  1. #970cb0
  2. #a124b8
  3. #ac3dc0
  4. #b655c8
  5. #c16dd0
  6. #cb86d8
  7. #d59edf
  8. #e0b6e7
  9. #eaceef
  10. #f5e7f7
  11. #ffffff

Tones

#970cb0 mixed progressively with gray.

  1. #970cb0
  2. #9518ab
  3. #9223a6
  4. #902fa2
  5. #8e3a9d
  6. #8c4698
  7. #895293
  8. #875d8e
  9. #85698a
  10. #827485
  11. #808080

Readable text 7.01:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 3:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #595959 ≈ 0.003% of males
Achromatomaly #774685 ≈ 0.001% of males
Protanopia #0051b4 ≈ 1.01% of males
Deuteranopia #245dad ≈ 1.27% of males
Tritanopia #973b67 ≈ 0.0001% of males
Protanomaly #593fb2 ≈ 1.08% of males
Deuteranomaly #6749ae ≈ 4.63% of males
Tritanomaly #972e8a ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-970cb0 {
  color: #970cb0;
}
Background
.bg-970cb0 {
  background-color: #970cb0;
  color: #ffffff;
}
Border
.border-970cb0 {
  border: 2px solid #970cb0;
}
CSS variables
:root {
  --color-primary: #970cb0;
  --color-primary-rgb: 151 12 176;
  --color-primary-hsl: 291 87% 37%;
}
Gradient
.gradient-970cb0 {
  background: linear-gradient(135deg, #970cb0, #b00c77);
}
Colored shadow
.shadow-970cb0 {
  box-shadow: 0 8px 24px rgb(151 12 176 / 0.35);
}

#9400d3 Dark Violet ΔE 5.17 #9932cc Dark Orchid ΔE 6.10 #8b008b Dark Magenta ΔE 6.14 #880085 Mardi Gras ΔE 7.18 #800080 Purple ΔE 8.25 #8a2be2 Blue Violet ΔE 8.47 #69359c Purple Heart ΔE 8.71 #68f34f Inverted #595959 Grayscale 

Dark Violet
#970cb0  rgb(151, 12, 176)  hsl(291, 87%, 37%)  Dark Violet
#25b00c  rgb(37, 176, 12)  hsl(111, 87%, 37%)  Kelly Green
#b0970c  rgb(176, 151, 12)  hsl(51, 87%, 37%)  Brass
#0cb097  rgb(12, 176, 151)  hsl(171, 87%, 37%)  Persian Green