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#970C31

#970c31 ≈ Vivid Burgundy

  • rose
  • Lightness: low
  • Saturation: strong
  • Warm
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#970c31 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 4.71% green and 19.22% blue; printed in CMYK it uses 0% cyan, 92.05% magenta, 67.55% yellow and 40.78% black. Its hue angle is 344.03°, with 85.28% saturation and 31.96% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.7:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 2.72.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0706

Complementary

  1. #970c31
  2. #0c9772

Split complementary

  1. #970c31
  2. #0c972d
  3. #0c7697

Analogous

  1. #970c76
  2. #970c31
  3. #972d0c

Triadic

  1. #970c31
  2. #31970c
  3. #0c3197

Tetradic

  1. #970c31
  2. #97720c
  3. #0c9772
  4. #0c3197

Square

  1. #970c31
  2. #76970c
  3. #0c9772
  4. #2d0c97

Monochromatic

  1. #130206
  2. #50061a
  3. #970c31
  4. #de1248
  5. #f14b77

Shades

#970c31 mixed progressively with black.

  1. #970c31
  2. #880b2c
  3. #790a27
  4. #6a0822
  5. #5b071d
  6. #4c0619
  7. #3c0514
  8. #2d040f
  9. #1e020a
  10. #0f0105
  11. #000000

Tints

#970c31 mixed progressively with white.

  1. #970c31
  2. #a12446
  3. #ac3d5a
  4. #b6556f
  5. #c16d83
  6. #cb8698
  7. #d59ead
  8. #e0b6c1
  9. #eaced6
  10. #f5e7ea
  11. #ffffff

Tones

#970c31 mixed progressively with gray.

  1. #970c31
  2. #951839
  3. #922341
  4. #902f49
  5. #8e3a51
  6. #8c4659
  7. #895260
  8. #875d68
  9. #856970
  10. #827478
  11. #808080

Readable text 8.7:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.41:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4b4b4b ≈ 0.003% of males
Achromatomaly #713b42 ≈ 0.001% of males
Protanopia #3c3931 ≈ 1.01% of males
Deuteranopia #5d552d ≈ 1.27% of males
Tritanopia #a6001f ≈ 0.0001% of males
Protanomaly #6c2d31 ≈ 1.08% of males
Deuteranomaly #79432f ≈ 4.63% of males
Tritanomaly #a00027 ≈ 0.0002% of males
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Text in this color

Background in this color

Border in this color

Text color
.text-970c31 {
  color: #970c31;
}
Background
.bg-970c31 {
  background-color: #970c31;
  color: #ffffff;
}
Border
.border-970c31 {
  border: 2px solid #970c31;
}
CSS variables
:root {
  --color-primary: #970c31;
  --color-primary-rgb: 151 12 49;
  --color-primary-hsl: 344 85% 32%;
}
Gradient
.gradient-970c31 {
  background: linear-gradient(135deg, #970c31, #972d0c);
}
Colored shadow
.shadow-970c31 {
  box-shadow: 0 8px 24px rgb(151 12 49 / 0.35);
}

#9f1d35 Vivid Burgundy ΔE 2.72 #800020 Burgundy ΔE 5.34 #7f1734 Claret ΔE 5.60 #960018 Carmine ΔE 7.44 #893f45 Cordovan ΔE 8.38 #a52a2a Brown ΔE 8.45 #a52a2a Auburn ΔE 8.45 #68f3ce Inverted #4b4b4b Grayscale 

Vivid Burgundy
#970c31  rgb(151, 12, 49)  hsl(344, 85%, 32%)  Vivid Burgundy
#0c9772  rgb(12, 151, 114)  hsl(164, 85%, 32%)  Shamrock Green
#31970c  rgb(49, 151, 12)  hsl(104, 85%, 32%)  Islamic Green
#0c3197  rgb(12, 49, 151)  hsl(224, 85%, 32%)  Smalt