#970BD4

#970bd4 ≈ Dark Violet

  • magenta
  • Lightness: medium
  • Saturation: vivid
  • Cool

#970bd4 is a color from the magenta family, with medium lightness and vivid saturation. In the RGB model it is made of 59.22% red, 4.31% green and 83.14% blue; printed in CMYK it uses 28.77% cyan, 94.81% magenta, 0% yellow and 16.86% black. Its hue angle is 281.79°, with 90.13% saturation and 43.73% lightness in HSL. It is a cool color, often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 6.34:1 (WCAG AA). The closest named color is Dark Violet (#9400d3), ΔE 0.87.

Description generated from the measured properties of this color.

Conversions of #970bd4 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#9900cc
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1157

Readable text 6.34:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.31:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #606060 ≈ 0.003% of males
Achromatomaly #7a4b9c ≈ 0.001% of males
Protanopia #005ad9 ≈ 1.01% of males
Deuteranopia #0061d1 ≈ 1.27% of males
Tritanopia #8e4e7d ≈ 0.0001% of males
Protanomaly #4d47d7 ≈ 1.08% of males
Deuteranomaly #5b4dd2 ≈ 4.63% of males
Tritanomaly #923da7 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-970bd4 {
  color: #970bd4;
}
Background
.bg-970bd4 {
  background-color: #970bd4;
  color: #ffffff;
}
Border
.border-970bd4 {
  border: 2px solid #970bd4;
}
CSS variables
:root {
  --color-primary: #970bd4;
  --color-primary-rgb: 151 11 212;
  --color-primary-hsl: 282 90% 44%;
}
Gradient
.gradient-970bd4 {
  background: linear-gradient(135deg, #970bd4, #d40bad);
}
Colored shadow
.shadow-970bd4 {
  box-shadow: 0 8px 24px rgb(151 11 212 / 0.35);
}

Dark Violet
#970bd4  rgb(151, 11, 212)  hsl(282, 90%, 44%)  Dark Violet
#48d40b  rgb(72, 212, 11)  hsl(102, 90%, 44%)  Lime Green
#d4970b  rgb(212, 151, 11)  hsl(42, 90%, 44%)  Gamboge
#0bd497  rgb(11, 212, 151)  hsl(162, 90%, 44%)  Caribbean Green