#970b2d ≈ Vivid Burgundy
#970b2d is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 4.31% green and 17.65% blue; printed in CMYK it uses 0% cyan, 92.72% magenta, 70.2% yellow and 40.78% black. Its hue angle is 345.43°, with 86.42% saturation and 31.76% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.74:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 2.61.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0701 |
Shades
#970b2d mixed progressively with black.
Tints
#970b2d mixed progressively with white.
Tones
#970b2d mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-970b2d {
color: #970b2d;
}
.bg-970b2d {
background-color: #970b2d;
color: #ffffff;
}
.border-970b2d {
border: 2px solid #970b2d;
}
:root {
--color-primary: #970b2d;
--color-primary-rgb: 151 11 45;
--color-primary-hsl: 345 86% 32%;
}
.gradient-970b2d {
background: linear-gradient(135deg, #970b2d, #972f0b);
}
.shadow-970b2d {
box-shadow: 0 8px 24px rgb(151 11 45 / 0.35);
}
Vivid Burgundy
#970b2d rgb(151, 11, 45) hsl(345, 86%, 32%) Vivid Burgundy
#0b9775 rgb(11, 151, 117) hsl(165, 86%, 32%) Jungle Green
#2d970b rgb(45, 151, 11) hsl(105, 86%, 32%) Islamic Green
#0b2d97 rgb(11, 45, 151) hsl(225, 86%, 32%) Smalt