#970B2D

#970b2d ≈ Vivid Burgundy

  • red
  • Lightness: low
  • Saturation: strong
  • Warm

#970b2d is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 4.31% green and 17.65% blue; printed in CMYK it uses 0% cyan, 92.72% magenta, 70.2% yellow and 40.78% black. Its hue angle is 345.43°, with 86.42% saturation and 31.76% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.74:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 2.61.

Description generated from the measured properties of this color.

Conversions of #970b2d into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0701

Readable text 8.74:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.4:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4b4b4b ≈ 0.003% of males
Achromatomaly #713b41 ≈ 0.001% of males
Protanopia #3c392d ≈ 1.01% of males
Deuteranopia #5d5529 ≈ 1.27% of males
Tritanopia #a6001c ≈ 0.0001% of males
Protanomaly #6c2d2d ≈ 1.08% of males
Deuteranomaly #79432a ≈ 4.63% of males
Tritanomaly #a00024 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-970b2d {
  color: #970b2d;
}
Background
.bg-970b2d {
  background-color: #970b2d;
  color: #ffffff;
}
Border
.border-970b2d {
  border: 2px solid #970b2d;
}
CSS variables
:root {
  --color-primary: #970b2d;
  --color-primary-rgb: 151 11 45;
  --color-primary-hsl: 345 86% 32%;
}
Gradient
.gradient-970b2d {
  background: linear-gradient(135deg, #970b2d, #972f0b);
}
Colored shadow
.shadow-970b2d {
  box-shadow: 0 8px 24px rgb(151 11 45 / 0.35);
}

Vivid Burgundy
#970b2d  rgb(151, 11, 45)  hsl(345, 86%, 32%)  Vivid Burgundy
#0b9775  rgb(11, 151, 117)  hsl(165, 86%, 32%)  Jungle Green
#2d970b  rgb(45, 151, 11)  hsl(105, 86%, 32%)  Islamic Green
#0b2d97  rgb(11, 45, 151)  hsl(225, 86%, 32%)  Smalt