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#970AA7

#970aa7 ≈ Dark Magenta

  • magenta
  • Lightness: low
  • Saturation: strong
  • Balanced
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#970aa7 is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 3.92% green and 65.49% blue; printed in CMYK it uses 9.58% cyan, 94.01% magenta, 0% yellow and 34.51% black. Its hue angle is 293.89°, with 88.7% saturation and 34.71% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and corporate identities. White text on this color reaches a contrast ratio of 7.2:1 (WCAG AAA). The closest named color is Dark Magenta (#8b008b), ΔE 4.81.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0959

Complementary

  1. #970aa7
  2. #1aa70a

Split complementary

  1. #970aa7
  2. #69a70a
  3. #0aa749

Analogous

  1. #490aa7
  2. #970aa7
  3. #a70a69

Triadic

  1. #970aa7
  2. #a7970a
  3. #0aa797

Tetradic

  1. #970aa7
  2. #a70a1a
  3. #1aa70a
  4. #0aa797

Square

  1. #970aa7
  2. #a7490a
  3. #1aa70a
  4. #0a69a7

Monochromatic

  1. #140117
  2. #56065f
  3. #970aa7
  4. #d80eef
  5. #e555f5

Shades

#970aa7 mixed progressively with black.

  1. #970aa7
  2. #880996
  3. #790886
  4. #6a0775
  5. #5b0664
  6. #4c0554
  7. #3c0443
  8. #2d0332
  9. #1e0221
  10. #0f0111
  11. #000000

Tints

#970aa7 mixed progressively with white.

  1. #970aa7
  2. #a123b0
  3. #ac3bb9
  4. #b654c1
  5. #c16cca
  6. #cb85d3
  7. #d59ddc
  8. #e0b6e5
  9. #eaceed
  10. #f5e7f6
  11. #ffffff

Tones

#970aa7 mixed progressively with gray.

  1. #970aa7
  2. #9516a3
  3. #92229f
  4. #902d9b
  5. #8e3997
  6. #8c4594
  7. #895190
  8. #875d8c
  9. #856888
  10. #827484
  11. #808080

Readable text 7.2:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.92:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #575757 ≈ 0.003% of males
Achromatomaly #76457f ≈ 0.001% of males
Protanopia #004eab ≈ 1.01% of males
Deuteranopia #2f5ca4 ≈ 1.27% of males
Tritanopia #993562 ≈ 0.0001% of males
Protanomaly #5c3da9 ≈ 1.08% of males
Deuteranomaly #6948a5 ≈ 4.63% of males
Tritanomaly #982983 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-970aa7 {
  color: #970aa7;
}
Background
.bg-970aa7 {
  background-color: #970aa7;
  color: #ffffff;
}
Border
.border-970aa7 {
  border: 2px solid #970aa7;
}
CSS variables
:root {
  --color-primary: #970aa7;
  --color-primary-rgb: 151 10 167;
  --color-primary-hsl: 294 89% 35%;
}
Gradient
.gradient-970aa7 {
  background: linear-gradient(135deg, #970aa7, #a70a69);
}
Colored shadow
.shadow-970aa7 {
  box-shadow: 0 8px 24px rgb(151 10 167 / 0.35);
}

#8b008b Dark Magenta ΔE 4.81 #880085 Mardi Gras ΔE 5.85 #9400d3 Dark Violet ΔE 6.61 #800080 Purple ΔE 7.04 #9932cc Dark Orchid ΔE 7.31 #69359c Purple Heart ΔE 8.89 #6c3082 Eminence ΔE 9.01 #68f558 Inverted #575757 Grayscale 

Dark Magenta
#970aa7  rgb(151, 10, 167)  hsl(294, 89%, 35%)  Dark Magenta
#1aa70a  rgb(26, 167, 10)  hsl(114, 89%, 35%)  Kelly Green
#a7970a  rgb(167, 151, 10)  hsl(54, 89%, 35%)  Brass
#0aa797  rgb(10, 167, 151)  hsl(174, 89%, 35%)  Persian Green