#970A34

#970a34 ≈ Vivid Burgundy

  • rose
  • Lightness: low
  • Saturation: strong
  • Warm

#970a34 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 3.92% green and 20.39% blue; printed in CMYK it uses 0% cyan, 93.38% magenta, 65.56% yellow and 40.78% black. Its hue angle is 342.13°, with 87.58% saturation and 31.57% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.72:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.36.

Description generated from the measured properties of this color.

Conversions of #970a34 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0704

Readable text 8.72:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.41:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4b4b4b ≈ 0.003% of males
Achromatomaly #713b43 ≈ 0.001% of males
Protanopia #3b3934 ≈ 1.01% of males
Deuteranopia #5d5530 ≈ 1.27% of males
Tritanopia #a6001f ≈ 0.0001% of males
Protanomaly #6c2d34 ≈ 1.08% of males
Deuteranomaly #784332 ≈ 4.63% of males
Tritanomaly #a00029 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-970a34 {
  color: #970a34;
}
Background
.bg-970a34 {
  background-color: #970a34;
  color: #ffffff;
}
Border
.border-970a34 {
  border: 2px solid #970a34;
}
CSS variables
:root {
  --color-primary: #970a34;
  --color-primary-rgb: 151 10 52;
  --color-primary-hsl: 342 88% 32%;
}
Gradient
.gradient-970a34 {
  background: linear-gradient(135deg, #970a34, #97270a);
}
Colored shadow
.shadow-970a34 {
  box-shadow: 0 8px 24px rgb(151 10 52 / 0.35);
}

Vivid Burgundy
#970a34  rgb(151, 10, 52)  hsl(342, 88%, 32%)  Vivid Burgundy
#0a976d  rgb(10, 151, 109)  hsl(162, 88%, 32%)  Shamrock Green
#34970a  rgb(52, 151, 10)  hsl(102, 88%, 32%)  Islamic Green
#0a3497  rgb(10, 52, 151)  hsl(222, 88%, 32%)  Smalt