#970a34 ≈ Vivid Burgundy
#970a34 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 3.92% green and 20.39% blue; printed in CMYK it uses 0% cyan, 93.38% magenta, 65.56% yellow and 40.78% black. Its hue angle is 342.13°, with 87.58% saturation and 31.57% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.72:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.36.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0704 |
Shades
#970a34 mixed progressively with black.
Tints
#970a34 mixed progressively with white.
Tones
#970a34 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-970a34 {
color: #970a34;
}
.bg-970a34 {
background-color: #970a34;
color: #ffffff;
}
.border-970a34 {
border: 2px solid #970a34;
}
:root {
--color-primary: #970a34;
--color-primary-rgb: 151 10 52;
--color-primary-hsl: 342 88% 32%;
}
.gradient-970a34 {
background: linear-gradient(135deg, #970a34, #97270a);
}
.shadow-970a34 {
box-shadow: 0 8px 24px rgb(151 10 52 / 0.35);
}
Vivid Burgundy
#970a34 rgb(151, 10, 52) hsl(342, 88%, 32%) Vivid Burgundy
#0a976d rgb(10, 151, 109) hsl(162, 88%, 32%) Shamrock Green
#34970a rgb(52, 151, 10) hsl(102, 88%, 32%) Islamic Green
#0a3497 rgb(10, 52, 151) hsl(222, 88%, 32%) Smalt