#970430 ≈ Vivid Burgundy
#970430 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 1.57% green and 18.82% blue; printed in CMYK it uses 0% cyan, 97.35% magenta, 68.21% yellow and 40.78% black. Its hue angle is 342.04°, with 94.84% saturation and 30.39% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.84:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.11.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0688 |
Shades
#970430 mixed progressively with black.
Tints
#970430 mixed progressively with white.
Tones
#970430 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-970430 {
color: #970430;
}
.bg-970430 {
background-color: #970430;
color: #ffffff;
}
.border-970430 {
border: 2px solid #970430;
}
:root {
--color-primary: #970430;
--color-primary-rgb: 151 4 48;
--color-primary-hsl: 342 95% 30%;
}
.gradient-970430 {
background: linear-gradient(135deg, #970430, #972104);
}
.shadow-970430 {
box-shadow: 0 8px 24px rgb(151 4 48 / 0.35);
}
Vivid Burgundy
#970430 rgb(151, 4, 48) hsl(342, 95%, 30%) Vivid Burgundy
#04976b rgb(4, 151, 107) hsl(162, 95%, 30%) Shamrock Green
#309704 rgb(48, 151, 4) hsl(102, 95%, 30%) Islamic Green
#043097 rgb(4, 48, 151) hsl(222, 95%, 30%) Smalt