#970331 ≈ Vivid Burgundy
#970331 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 1.18% green and 19.22% blue; printed in CMYK it uses 0% cyan, 98.01% magenta, 67.55% yellow and 40.78% black. Its hue angle is 341.35°, with 96.1% saturation and 30.2% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.85:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.3.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0687 |
Shades
#970331 mixed progressively with black.
Tints
#970331 mixed progressively with white.
Tones
#970331 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-970331 {
color: #970331;
}
.bg-970331 {
background-color: #970331;
color: #ffffff;
}
.border-970331 {
border: 2px solid #970331;
}
:root {
--color-primary: #970331;
--color-primary-rgb: 151 3 49;
--color-primary-hsl: 341 96% 30%;
}
.gradient-970331 {
background: linear-gradient(135deg, #970331, #971f03);
}
.shadow-970331 {
box-shadow: 0 8px 24px rgb(151 3 49 / 0.35);
}
Vivid Burgundy
#970331 rgb(151, 3, 49) hsl(341, 96%, 30%) Vivid Burgundy
#039769 rgb(3, 151, 105) hsl(161, 96%, 30%) Shamrock Green
#319703 rgb(49, 151, 3) hsl(101, 96%, 30%) Islamic Green
#033197 rgb(3, 49, 151) hsl(221, 96%, 30%) Smalt