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#97012B

#97012b ≈ Vivid Burgundy

  • rose
  • Lightness: low
  • Saturation: strong
  • Warm
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#97012b is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 0.39% green and 16.86% blue; printed in CMYK it uses 0% cyan, 99.34% magenta, 71.52% yellow and 40.78% black. Its hue angle is 343.2°, with 98.68% saturation and 29.8% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and luxury branding. White text on this color reaches a contrast ratio of 8.92:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.11.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0678

Complementary

  1. #97012b
  2. #01976d

Split complementary

  1. #97012b
  2. #019722
  3. #017697

Analogous

  1. #970176
  2. #97012b
  3. #972201

Triadic

  1. #97012b
  2. #2b9701
  3. #012b97

Tetradic

  1. #97012b
  2. #976d01
  3. #01976d
  4. #012b97

Square

  1. #97012b
  2. #769701
  3. #01976d
  4. #220197

Monochromatic

  1. #140006
  2. #4b0015
  3. #97012b
  4. #e30241
  5. #fe336c

Shades

#97012b mixed progressively with black.

  1. #97012b
  2. #880127
  3. #790122
  4. #6a011e
  5. #5b011a
  6. #4c0116
  7. #3c0011
  8. #2d000d
  9. #1e0009
  10. #0f0004
  11. #000000

Tints

#97012b mixed progressively with white.

  1. #97012b
  2. #a11a40
  3. #ac3455
  4. #b64d6b
  5. #c16780
  6. #cb8095
  7. #d599aa
  8. #e0b3bf
  9. #eaccd5
  10. #f5e6ea
  11. #ffffff

Tones

#97012b mixed progressively with gray.

  1. #97012b
  2. #950e34
  3. #921a3c
  4. #902745
  5. #8e344d
  6. #8c4156
  7. #894d5e
  8. #875a67
  9. #85676f
  10. #827378
  11. #808080

Readable text 8.92:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.36:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4a4a4a ≈ 0.003% of males
Achromatomaly #71393f ≈ 0.001% of males
Protanopia #3a372b ≈ 1.01% of males
Deuteranopia #5d5426 ≈ 1.27% of males
Tritanopia #a70018 ≈ 0.0001% of males
Protanomaly #6c2a2b ≈ 1.08% of males
Deuteranomaly #784128 ≈ 4.63% of males
Tritanomaly #a10021 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-97012b {
  color: #97012b;
}
Background
.bg-97012b {
  background-color: #97012b;
  color: #ffffff;
}
Border
.border-97012b {
  border: 2px solid #97012b;
}
CSS variables
:root {
  --color-primary: #97012b;
  --color-primary-rgb: 151 1 43;
  --color-primary-hsl: 343 99% 30%;
}
Gradient
.gradient-97012b {
  background: linear-gradient(135deg, #97012b, #972201);
}
Colored shadow
.shadow-97012b {
  box-shadow: 0 8px 24px rgb(151 1 43 / 0.35);
}

#9f1d35 Vivid Burgundy ΔE 3.11 #800020 Burgundy ΔE 4.60 #960018 Carmine ΔE 5.98 #7f1734 Claret ΔE 6.52 #801818 Falu Red ΔE 7.53 #a52a2a Brown ΔE 7.75 #a52a2a Auburn ΔE 7.75 #68fed4 Inverted #4a4a4a Grayscale 

Vivid Burgundy
#97012b  rgb(151, 1, 43)  hsl(343, 99%, 30%)  Vivid Burgundy
#01976d  rgb(1, 151, 109)  hsl(163, 99%, 30%)  Shamrock Green
#2b9701  rgb(43, 151, 1)  hsl(103, 99%, 30%)  Islamic Green
#012b97  rgb(1, 43, 151)  hsl(223, 99%, 30%)  Imperial Blue