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#968AD7

#968ad7 ≈ Medium Purple

  • blue
  • Lightness: high
  • Saturation: moderate
  • Cool
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#968ad7 is a color from the blue family, with high lightness and moderate saturation. In the RGB model it is made of 58.82% red, 54.12% green and 84.31% blue; printed in CMYK it uses 30.23% cyan, 35.81% magenta, 0% yellow and 15.69% black. Its hue angle is 249.35°, with 49.04% saturation and 69.22% lightness in HSL. It is a cool color, often associated with trust, stability and focus. Designers typically use it for technology products, finance and banking and brand accents. Black text on this color reaches a contrast ratio of 6.91:1 (WCAG AA). The closest named color is Medium Purple (#9370db), ΔE 8.19.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#9999cc
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.2957

Complementary

  1. #968ad7
  2. #cbd78a

Split complementary

  1. #968ad7
  2. #d7bd8a
  3. #a5d78a

Analogous

  1. #8aa5d7
  2. #968ad7
  3. #bd8ad7

Triadic

  1. #968ad7
  2. #d7968a
  3. #8ad796

Tetradic

  1. #968ad7
  2. #d78acb
  3. #cbd78a
  4. #8ad796

Square

  1. #968ad7
  2. #d78aa5
  3. #cbd78a
  4. #8ad7bd

Monochromatic

  1. #423395
  2. #6351c4
  3. #968ad7
  4. #c9c3ea
  5. #f1f0fa

Shades

#968ad7 mixed progressively with black.

  1. #968ad7
  2. #877cc2
  3. #786eac
  4. #696197
  5. #5a5381
  6. #4b456c
  7. #3c3756
  8. #2d2941
  9. #1e1c2b
  10. #0f0e16
  11. #000000

Tints

#968ad7 mixed progressively with white.

  1. #968ad7
  2. #a196db
  3. #aba1df
  4. #b6ade3
  5. #c0b9e7
  6. #cbc5eb
  7. #d5d0ef
  8. #e0dcf3
  9. #eae8f7
  10. #f5f3fb
  11. #ffffff

Tones

#968ad7 mixed progressively with gray.

  1. #968ad7
  2. #9489ce
  3. #9288c6
  4. #8f87bd
  5. #8d86b4
  6. #8b85ac
  7. #8984a3
  8. #87839a
  9. #848291
  10. #828189
  11. #808080

Readable text 3.04:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕
Readable text 6.91:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓

Achromatopsia #949494 ≈ 0.003% of males
Achromatomaly #9590b3 ≈ 0.001% of males
Protanopia #7495da ≈ 1.01% of males
Deuteranopia #7492d5 ≈ 1.27% of males
Tritanopia #8798a6 ≈ 0.0001% of males
Protanomaly #8391d9 ≈ 1.08% of males
Deuteranomaly #838fd6 ≈ 4.63% of males
Tritanomaly #8d92bc ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-968ad7 {
  color: #968ad7;
}
Background
.bg-968ad7 {
  background-color: #968ad7;
  color: #000000;
}
Border
.border-968ad7 {
  border: 2px solid #968ad7;
}
CSS variables
:root {
  --color-primary: #968ad7;
  --color-primary-rgb: 150 138 215;
  --color-primary-hsl: 249 49% 69%;
}
Gradient
.gradient-968ad7 {
  background: linear-gradient(135deg, #968ad7, #bd8ad7);
}
Colored shadow
.shadow-968ad7 {
  box-shadow: 0 8px 24px rgb(150 138 215 / 0.35);
}

#9370db Medium Purple ΔE 8.19 #9678b6 Purple Mountain Majesty ΔE 8.36 #b57edc Floral Lavender ΔE 8.48 #8c92ac Cool Gray ΔE 10.87 #9966cc Amethyst ΔE 11.30 #a2add0 Wild Blue Yonder ΔE 11.63 #7b68ee Medium Slate Blue ΔE 12.03 #697528 Inverted #949494 Grayscale 

Medium Purple
#968ad7  rgb(150, 138, 215)  hsl(249, 49%, 69%)  Medium Purple
#cbd78a  rgb(203, 215, 138)  hsl(69, 49%, 69%)  Pale Goldenrod
#d7968a  rgb(215, 150, 138)  hsl(9, 49%, 69%)  Pastel Pink
#8ad796  rgb(138, 215, 150)  hsl(129, 49%, 69%)  Granny Smith Apple