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#7A4070

#7a4070 ≈ Deep Plum

  • magenta
  • Lightness: low
  • Saturation: muted
  • Balanced
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#7a4070 is a color from the magenta family, with low lightness and muted saturation. In the RGB model it is made of 47.84% red, 25.1% green and 43.92% blue; printed in CMYK it uses 0% cyan, 47.54% magenta, 8.2% yellow and 52.16% black. Its hue angle is 310.34°, with 31.18% saturation and 36.47% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and brand accents. White text on this color reaches a contrast ratio of 7.51:1 (WCAG AAA). The closest named color is Deep Plum (#8e4585), ΔE 5.3.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#663366
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0897

Complementary

  1. #7a4070
  2. #407a4a

Split complementary

  1. #7a4070
  2. #537a40
  3. #407a67

Analogous

  1. #67407a
  2. #7a4070
  3. #7a4053

Triadic

  1. #7a4070
  2. #707a40
  3. #40707a

Tetradic

  1. #7a4070
  2. #7a4a40
  3. #407a4a
  4. #40707a

Square

  1. #7a4070
  2. #7a6740
  3. #407a4a
  4. #40537a

Monochromatic

  1. #160b14
  2. #482642
  3. #7a4070
  4. #aa5d9d
  5. #c48fbb

Shades

#7a4070 mixed progressively with black.

  1. #7a4070
  2. #6e3a65
  3. #62335a
  4. #552d4e
  5. #492643
  6. #3d2038
  7. #311a2d
  8. #251322
  9. #180d16
  10. #0c060b
  11. #000000

Tints

#7a4070 mixed progressively with white.

  1. #7a4070
  2. #87537e
  3. #95668d
  4. #a2799b
  5. #af8ca9
  6. #bda0b8
  7. #cab3c6
  8. #d7c6d4
  9. #e4d9e2
  10. #f2ecf1
  11. #ffffff

Tones

#7a4070 mixed progressively with gray.

  1. #7a4070
  2. #7b4672
  3. #7b4d73
  4. #7c5375
  5. #7c5a76
  6. #7d6078
  7. #7e667a
  8. #7e6d7b
  9. #7f737d
  10. #7f7a7e
  11. #808080

Readable text 7.51:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.79:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #545454 ≈ 0.003% of males
Achromatomaly #664d61 ≈ 0.001% of males
Protanopia #3f4f72 ≈ 1.01% of males
Deuteranopia #4f586e ≈ 1.27% of males
Tritanopia #7f4353 ≈ 0.0001% of males
Protanomaly #5c4a71 ≈ 1.08% of males
Deuteranomaly #634f6f ≈ 4.63% of males
Tritanomaly #7d4260 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-7a4070 {
  color: #7a4070;
}
Background
.bg-7a4070 {
  background-color: #7a4070;
  color: #ffffff;
}
Border
.border-7a4070 {
  border: 2px solid #7a4070;
}
CSS variables
:root {
  --color-primary: #7a4070;
  --color-primary-rgb: 122 64 112;
  --color-primary-hsl: 310 31% 36%;
}
Gradient
.gradient-7a4070 {
  background: linear-gradient(135deg, #7a4070, #7a4053);
}
Colored shadow
.shadow-7a4070 {
  box-shadow: 0 8px 24px rgb(122 64 112 / 0.35);
}

#8e4585 Deep Plum ΔE 5.30 #702963 Byzantium ΔE 5.91 #8a496b Twilight Lavender ΔE 6.22 #873260 Boysenberry ΔE 6.28 #6c3082 Eminence ΔE 8.84 #614051 Eggplant ΔE 10.01 #78184a Pansy Purple ΔE 10.69 #85bf8f Inverted #545454 Grayscale 

Deep Plum
#7a4070  rgb(122, 64, 112)  hsl(310, 31%, 36%)  Deep Plum
#407a4a  rgb(64, 122, 74)  hsl(130, 31%, 36%)  Fern Green
#707a40  rgb(112, 122, 64)  hsl(70, 31%, 36%)  Dark Olive Green
#40707a  rgb(64, 112, 122)  hsl(190, 31%, 36%)  Teal Blue