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#790CA4

#790ca4 ≈ Rebecca Purple

  • magenta
  • Lightness: low
  • Saturation: strong
  • Cool
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#790ca4 is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 47.45% red, 4.71% green and 64.31% blue; printed in CMYK it uses 26.22% cyan, 92.68% magenta, 0% yellow and 35.69% black. Its hue angle is 283.03°, with 86.36% saturation and 34.51% lightness in HSL. It is a cool color, often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and corporate identities. White text on this color reaches a contrast ratio of 8.74:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 5.88.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#660099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0701

Complementary

  1. #790ca4
  2. #37a40c

Split complementary

  1. #790ca4
  2. #83a40c
  3. #0ca42d

Analogous

  1. #2d0ca4
  2. #790ca4
  3. #a40c83

Triadic

  1. #790ca4
  2. #a4790c
  3. #0ca479

Tetradic

  1. #790ca4
  2. #a40c37
  3. #37a40c
  4. #0ca479

Square

  1. #790ca4
  2. #a42d0c
  3. #37a40c
  4. #0c83a4

Monochromatic

  1. #100215
  2. #44075d
  3. #790ca4
  4. #ae11eb
  5. #c656f3

Shades

#790ca4 mixed progressively with black.

  1. #790ca4
  2. #6d0b94
  3. #610a83
  4. #550873
  5. #490762
  6. #3d0652
  7. #300542
  8. #240431
  9. #180221
  10. #0c0110
  11. #000000

Tints

#790ca4 mixed progressively with white.

  1. #790ca4
  2. #8624ad
  3. #943db6
  4. #a155bf
  5. #af6dc8
  6. #bc86d2
  7. #c99edb
  8. #d7b6e4
  9. #e4ceed
  10. #f2e7f6
  11. #ffffff

Tones

#790ca4 mixed progressively with gray.

  1. #790ca4
  2. #7a18a0
  3. #7a239d
  4. #7b2f99
  5. #7c3a96
  6. #7d4692
  7. #7d528e
  8. #7e5d8b
  9. #7f6987
  10. #7f7484
  11. #808080

Readable text 8.74:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.4:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4b4b4b ≈ 0.003% of males
Achromatomaly #613b79 ≈ 0.001% of males
Protanopia #0046a8 ≈ 1.01% of males
Deuteranopia #004da1 ≈ 1.27% of males
Tritanopia #743b60 ≈ 0.0001% of males
Protanomaly #4037a6 ≈ 1.08% of males
Deuteranomaly #4b3ca2 ≈ 4.63% of males
Tritanomaly #762e81 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-790ca4 {
  color: #790ca4;
}
Background
.bg-790ca4 {
  background-color: #790ca4;
  color: #ffffff;
}
Border
.border-790ca4 {
  border: 2px solid #790ca4;
}
CSS variables
:root {
  --color-primary: #790ca4;
  --color-primary-rgb: 121 12 164;
  --color-primary-hsl: 283 86% 35%;
}
Gradient
.gradient-790ca4 {
  background: linear-gradient(135deg, #790ca4, #a40c83);
}
Colored shadow
.shadow-790ca4 {
  box-shadow: 0 8px 24px rgb(121 12 164 / 0.35);
}

#663399 Rebecca Purple ΔE 5.88 #69359c Purple Heart ΔE 5.92 #8b008b Dark Magenta ΔE 6.36 #800080 Purple ΔE 6.88 #880085 Mardi Gras ΔE 6.94 #6c3082 Eminence ΔE 7.38 #9400d3 Dark Violet ΔE 7.59 #86f35b Inverted #4b4b4b Grayscale 

Rebecca Purple
#790ca4  rgb(121, 12, 164)  hsl(283, 86%, 35%)  Rebecca Purple
#37a40c  rgb(55, 164, 12)  hsl(103, 86%, 35%)  Kelly Green
#a4790c  rgb(164, 121, 12)  hsl(43, 86%, 35%)  Dark Goldenrod
#0ca479  rgb(12, 164, 121)  hsl(163, 86%, 35%)  Jungle Green