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#770CA7

#770ca7 ≈ Rebecca Purple

  • magenta
  • Lightness: low
  • Saturation: strong
  • Cool
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#770ca7 is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 46.67% red, 4.71% green and 65.49% blue; printed in CMYK it uses 28.74% cyan, 92.81% magenta, 0% yellow and 34.51% black. Its hue angle is 281.42°, with 86.59% saturation and 35.1% lightness in HSL. It is a cool color, often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 8.77:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 5.82.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#660099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0697

Complementary

  1. #770ca7
  2. #3ca70c

Split complementary

  1. #770ca7
  2. #8aa70c
  3. #0ca72a

Analogous

  1. #2a0ca7
  2. #770ca7
  3. #a70c8a

Triadic

  1. #770ca7
  2. #a7770c
  3. #0ca777

Tetradic

  1. #770ca7
  2. #a70c3c
  3. #3ca70c
  4. #0ca777

Square

  1. #770ca7
  2. #a72a0c
  3. #3ca70c
  4. #0c8aa7

Monochromatic

  1. #110218
  2. #440760
  3. #770ca7
  4. #aa12ee
  5. #c359f3

Shades

#770ca7 mixed progressively with black.

  1. #770ca7
  2. #6b0b96
  3. #5f0a86
  4. #530875
  5. #470764
  6. #3c0654
  7. #300543
  8. #240432
  9. #180221
  10. #0c0111
  11. #000000

Tints

#770ca7 mixed progressively with white.

  1. #770ca7
  2. #8524b0
  3. #923db9
  4. #a055c1
  5. #ad6dca
  6. #bb86d3
  7. #c99edc
  8. #d6b6e5
  9. #e4ceed
  10. #f1e7f6
  11. #ffffff

Tones

#770ca7 mixed progressively with gray.

  1. #770ca7
  2. #7818a3
  3. #79239f
  4. #7a2f9b
  5. #7b3a97
  6. #7c4694
  7. #7c5290
  8. #7d5d8c
  9. #7e6988
  10. #7f7484
  11. #808080

Readable text 8.77:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.39:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4b4b4b ≈ 0.003% of males
Achromatomaly #5f3b7b ≈ 0.001% of males
Protanopia #0047ab ≈ 1.01% of males
Deuteranopia #004ca4 ≈ 1.27% of males
Tritanopia #703d62 ≈ 0.0001% of males
Protanomaly #3c38a9 ≈ 1.08% of males
Deuteranomaly #473ca5 ≈ 4.63% of males
Tritanomaly #733083 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-770ca7 {
  color: #770ca7;
}
Background
.bg-770ca7 {
  background-color: #770ca7;
  color: #ffffff;
}
Border
.border-770ca7 {
  border: 2px solid #770ca7;
}
CSS variables
:root {
  --color-primary: #770ca7;
  --color-primary-rgb: 119 12 167;
  --color-primary-hsl: 281 87% 35%;
}
Gradient
.gradient-770ca7 {
  background: linear-gradient(135deg, #770ca7, #a70c8a);
}
Colored shadow
.shadow-770ca7 {
  box-shadow: 0 8px 24px rgb(119 12 167 / 0.35);
}

#663399 Rebecca Purple ΔE 5.82 #69359c Purple Heart ΔE 5.87 #8b008b Dark Magenta ΔE 7.02 #9400d3 Dark Violet ΔE 7.43 #800080 Purple ΔE 7.50 #880085 Mardi Gras ΔE 7.59 #6c3082 Eminence ΔE 7.76 #88f358 Inverted #4b4b4b Grayscale 

Rebecca Purple
#770ca7  rgb(119, 12, 167)  hsl(281, 87%, 35%)  Rebecca Purple
#3ca70c  rgb(60, 167, 12)  hsl(101, 87%, 35%)  Kelly Green
#a7770c  rgb(167, 119, 12)  hsl(41, 87%, 35%)  Dark Goldenrod
#0ca777  rgb(12, 167, 119)  hsl(161, 87%, 35%)  Jade