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#770CA4

#770ca4 ≈ Rebecca Purple

  • magenta
  • Lightness: low
  • Saturation: strong
  • Cool
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#770ca4 is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 46.67% red, 4.71% green and 64.31% blue; printed in CMYK it uses 27.44% cyan, 92.68% magenta, 0% yellow and 35.69% black. Its hue angle is 282.24°, with 86.36% saturation and 34.51% lightness in HSL. It is a cool color, often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and corporate identities. White text on this color reaches a contrast ratio of 8.85:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 5.79.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#660099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0687

Complementary

  1. #770ca4
  2. #39a40c

Split complementary

  1. #770ca4
  2. #85a40c
  3. #0ca42b

Analogous

  1. #2b0ca4
  2. #770ca4
  3. #a40c85

Triadic

  1. #770ca4
  2. #a4770c
  3. #0ca477

Tetradic

  1. #770ca4
  2. #a40c39
  3. #39a40c
  4. #0ca477

Square

  1. #770ca4
  2. #a42b0c
  3. #39a40c
  4. #0c85a4

Monochromatic

  1. #100215
  2. #43075d
  3. #770ca4
  4. #ab11eb
  5. #c456f3

Shades

#770ca4 mixed progressively with black.

  1. #770ca4
  2. #6b0b94
  3. #5f0a83
  4. #530873
  5. #470762
  6. #3c0652
  7. #300542
  8. #240431
  9. #180221
  10. #0c0110
  11. #000000

Tints

#770ca4 mixed progressively with white.

  1. #770ca4
  2. #8524ad
  3. #923db6
  4. #a055bf
  5. #ad6dc8
  6. #bb86d2
  7. #c99edb
  8. #d6b6e4
  9. #e4ceed
  10. #f1e7f6
  11. #ffffff

Tones

#770ca4 mixed progressively with gray.

  1. #770ca4
  2. #7818a0
  3. #79239d
  4. #7a2f99
  5. #7b3a96
  6. #7c4692
  7. #7c528e
  8. #7d5d8b
  9. #7e6987
  10. #7f7484
  11. #808080

Readable text 8.85:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.37:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4a4a4a ≈ 0.003% of males
Achromatomaly #5f3a79 ≈ 0.001% of males
Protanopia #0046a8 ≈ 1.01% of males
Deuteranopia #004ca1 ≈ 1.27% of males
Tritanopia #713b60 ≈ 0.0001% of males
Protanomaly #3d37a6 ≈ 1.08% of males
Deuteranomaly #483ca2 ≈ 4.63% of males
Tritanomaly #732e81 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-770ca4 {
  color: #770ca4;
}
Background
.bg-770ca4 {
  background-color: #770ca4;
  color: #ffffff;
}
Border
.border-770ca4 {
  border: 2px solid #770ca4;
}
CSS variables
:root {
  --color-primary: #770ca4;
  --color-primary-rgb: 119 12 164;
  --color-primary-hsl: 282 86% 35%;
}
Gradient
.gradient-770ca4 {
  background: linear-gradient(135deg, #770ca4, #a40c85);
}
Colored shadow
.shadow-770ca4 {
  box-shadow: 0 8px 24px rgb(119 12 164 / 0.35);
}

#663399 Rebecca Purple ΔE 5.79 #69359c Purple Heart ΔE 5.87 #8b008b Dark Magenta ΔE 6.65 #800080 Purple ΔE 7.07 #880085 Mardi Gras ΔE 7.20 #6c3082 Eminence ΔE 7.44 #9400d3 Dark Violet ΔE 7.76 #88f35b Inverted #4a4a4a Grayscale 

Rebecca Purple
#770ca4  rgb(119, 12, 164)  hsl(282, 86%, 35%)  Rebecca Purple
#39a40c  rgb(57, 164, 12)  hsl(102, 86%, 35%)  Kelly Green
#a4770c  rgb(164, 119, 12)  hsl(42, 86%, 35%)  Dark Goldenrod
#0ca477  rgb(12, 164, 119)  hsl(162, 86%, 35%)  Jungle Green