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#7701AC

#7701ac ≈ Rebecca Purple

  • magenta
  • Lightness: low
  • Saturation: strong
  • Cool
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#7701ac is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 46.67% red, 0.39% green and 67.45% blue; printed in CMYK it uses 30.81% cyan, 99.42% magenta, 0% yellow and 32.55% black. Its hue angle is 281.4°, with 98.84% saturation and 33.92% lightness in HSL. It is a cool color, often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and corporate identities. White text on this color reaches a contrast ratio of 8.81:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 6.41.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#660099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0692

Complementary

  1. #7701ac
  2. #36ac01

Split complementary

  1. #7701ac
  2. #8cac01
  3. #01ac21

Analogous

  1. #2101ac
  2. #7701ac
  3. #ac018c

Triadic

  1. #7701ac
  2. #ac7701
  3. #01ac77

Tetradic

  1. #7701ac
  2. #ac0136
  3. #36ac01
  4. #01ac77

Square

  1. #7701ac
  2. #ac2101
  3. #36ac01
  4. #018cac

Monochromatic

  1. #0e0014
  2. #420160
  3. #7701ac
  4. #ac01f8
  5. #c648fe

Shades

#7701ac mixed progressively with black.

  1. #7701ac
  2. #6b019b
  3. #5f018a
  4. #530178
  5. #470167
  6. #3c0156
  7. #300045
  8. #240034
  9. #180022
  10. #0c0011
  11. #000000

Tints

#7701ac mixed progressively with white.

  1. #7701ac
  2. #851ab4
  3. #9234bd
  4. #a04dc5
  5. #ad67cd
  6. #bb80d6
  7. #c999de
  8. #d6b3e6
  9. #e4ccee
  10. #f1e6f7
  11. #ffffff

Tones

#7701ac mixed progressively with gray.

  1. #7701ac
  2. #780ea8
  3. #791aa3
  4. #7a279f
  5. #7b349a
  6. #7c4196
  7. #7c4d92
  8. #7d5a8d
  9. #7e6789
  10. #7f7384
  11. #808080

Readable text 8.81:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.38:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4a4a4a ≈ 0.003% of males
Achromatomaly #5f3a7d ≈ 0.001% of males
Protanopia #0047b0 ≈ 1.01% of males
Deuteranopia #004ca9 ≈ 1.27% of males
Tritanopia #6f3d64 ≈ 0.0001% of males
Protanomaly #3836ae ≈ 1.08% of males
Deuteranomaly #443aaa ≈ 4.63% of males
Tritanomaly #722f87 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-7701ac {
  color: #7701ac;
}
Background
.bg-7701ac {
  background-color: #7701ac;
  color: #ffffff;
}
Border
.border-7701ac {
  border: 2px solid #7701ac;
}
CSS variables
:root {
  --color-primary: #7701ac;
  --color-primary-rgb: 119 1 172;
  --color-primary-hsl: 281 99% 34%;
}
Gradient
.gradient-7701ac {
  background: linear-gradient(135deg, #7701ac, #ac018c);
}
Colored shadow
.shadow-7701ac {
  box-shadow: 0 8px 24px rgb(119 1 172 / 0.35);
}

#663399 Rebecca Purple ΔE 6.41 #69359c Purple Heart ΔE 6.46 #9400d3 Dark Violet ΔE 7.14 #8b008b Dark Magenta ΔE 7.66 #800080 Purple ΔE 8.17 #880085 Mardi Gras ΔE 8.25 #6c3082 Eminence ΔE 8.60 #88fe53 Inverted #4a4a4a Grayscale 

Rebecca Purple
#7701ac  rgb(119, 1, 172)  hsl(281, 99%, 34%)  Rebecca Purple
#36ac01  rgb(54, 172, 1)  hsl(101, 99%, 34%)  Kelly Green
#ac7701  rgb(172, 119, 1)  hsl(41, 99%, 34%)  Dark Goldenrod
#01ac77  rgb(1, 172, 119)  hsl(161, 99%, 34%)  Jade