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#740640

#740640 ≈ Pansy Purple

  • rose
  • Lightness: low
  • Saturation: moderate
  • Balanced
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#740640 is a color from the rose family, with low lightness and moderate saturation. In the RGB model it is made of 45.49% red, 2.35% green and 25.1% blue; printed in CMYK it uses 0% cyan, 94.83% magenta, 44.83% yellow and 54.51% black. Its hue angle is 328.36°, with 90.16% saturation and 23.92% lightness in HSL. It sits between warm and cool, and is often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and luxury branding. White text on this color reaches a contrast ratio of 11.4:1 (WCAG AAA). The closest named color is Pansy Purple (#78184a), ΔE 2.57.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#660033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0421

Complementary

  1. #740640
  2. #06743a

Split complementary

  1. #740640
  2. #097406
  3. #067471

Analogous

  1. #710674
  2. #740640
  3. #740609

Triadic

  1. #740640
  2. #407406
  3. #064074

Tetradic

  1. #740640
  2. #743a06
  3. #06743a
  4. #064074

Square

  1. #740640
  2. #747106
  3. #06743a
  4. #060974

Monochromatic

  1. #13010b
  2. #2b0218
  3. #740640
  4. #bd0a68
  5. #f3208f

Shades

#740640 mixed progressively with black.

  1. #740640
  2. #68053a
  3. #5d0533
  4. #51042d
  5. #460426
  6. #3a0320
  7. #2e021a
  8. #230213
  9. #17010d
  10. #0c0106
  11. #000000

Tints

#740640 mixed progressively with white.

  1. #740640
  2. #821f53
  3. #903866
  4. #9e5179
  5. #ac6a8c
  6. #ba83a0
  7. #c79bb3
  8. #d5b4c6
  9. #e3cdd9
  10. #f1e6ec
  11. #ffffff

Tones

#740640 mixed progressively with gray.

  1. #740640
  2. #751246
  3. #761e4d
  4. #782b53
  5. #79375a
  6. #7a4360
  7. #7b4f66
  8. #7c5b6d
  9. #7e6873
  10. #7f747a
  11. #808080

Readable text 11.4:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 1.84:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #3a3a3a ≈ 0.003% of males
Achromatomaly #572d3c ≈ 0.001% of males
Protanopia #242d41 ≈ 1.01% of males
Deuteranopia #42413e ≈ 1.27% of males
Tritanopia #7e0024 ≈ 0.0001% of males
Protanomaly #502341 ≈ 1.08% of males
Deuteranomaly #5a323f ≈ 4.63% of males
Tritanomaly #7a0031 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-740640 {
  color: #740640;
}
Background
.bg-740640 {
  background-color: #740640;
  color: #ffffff;
}
Border
.border-740640 {
  border: 2px solid #740640;
}
CSS variables
:root {
  --color-primary: #740640;
  --color-primary-rgb: 116 6 64;
  --color-primary-hsl: 328 90% 24%;
}
Gradient
.gradient-740640 {
  background: linear-gradient(135deg, #740640, #740609);
}
Colored shadow
.shadow-740640 {
  box-shadow: 0 8px 24px rgb(116 6 64 / 0.35);
}

#78184a Pansy Purple ΔE 2.57 #66023c Tyrian Purple ΔE 3.13 #7f1734 Claret ΔE 7.65 #873260 Boysenberry ΔE 8.60 #702963 Byzantium ΔE 9.60 #a50b5e Jazzberry Jam ΔE 9.96 #722f37 Wine ΔE 10.66 #8bf9bf Inverted #3a3a3a Grayscale 

Pansy Purple
#740640  rgb(116, 6, 64)  hsl(328, 90%, 24%)  Pansy Purple
#06743a  rgb(6, 116, 58)  hsl(148, 90%, 24%)  Cadmium Green
#407406  rgb(64, 116, 6)  hsl(88, 90%, 24%)  Sap Green
#064074  rgb(6, 64, 116)  hsl(208, 90%, 24%)  Yale Blue