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#720FA4

#720fa4 ≈ Rebecca Purple

  • violet
  • Lightness: low
  • Saturation: strong
  • Cool
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#720fa4 is a color from the violet family, with low lightness and strong saturation. In the RGB model it is made of 44.71% red, 5.88% green and 64.31% blue; printed in CMYK it uses 30.49% cyan, 90.85% magenta, 0% yellow and 35.69% black. Its hue angle is 279.87°, with 83.24% saturation and 35.1% lightness in HSL. It is a cool color, often associated with imagination, spirituality and luxury. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 9.05:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 5.48.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#660099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.066

Complementary

  1. #720fa4
  2. #41a40f

Split complementary

  1. #720fa4
  2. #8ba40f
  3. #0fa428

Analogous

  1. #280fa4
  2. #720fa4
  3. #a40f8b

Triadic

  1. #720fa4
  2. #a4720f
  3. #0fa472

Tetradic

  1. #720fa4
  2. #a40f41
  3. #41a40f
  4. #0fa472

Square

  1. #720fa4
  2. #a4280f
  3. #41a40f
  4. #0f8ba4

Monochromatic

  1. #110218
  2. #41095e
  3. #720fa4
  4. #a316ea
  5. #be5cf0

Shades

#720fa4 mixed progressively with black.

  1. #720fa4
  2. #670e94
  3. #5b0c83
  4. #500b73
  5. #440962
  6. #390852
  7. #2e0642
  8. #220531
  9. #170321
  10. #0b0210
  11. #000000

Tints

#720fa4 mixed progressively with white.

  1. #720fa4
  2. #8027ad
  3. #8e3fb6
  4. #9c57bf
  5. #aa6fc8
  6. #b987d2
  7. #c79fdb
  8. #d5b7e4
  9. #e3cfed
  10. #f1e7f6
  11. #ffffff

Tones

#720fa4 mixed progressively with gray.

  1. #720fa4
  2. #731aa0
  3. #75269d
  4. #763199
  5. #783c96
  6. #794892
  7. #7a538e
  8. #7c5e8b
  9. #7d6987
  10. #7f7584
  11. #808080

Readable text 9.05:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.32:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #494949 ≈ 0.003% of males
Achromatomaly #5c3978 ≈ 0.001% of males
Protanopia #0045a8 ≈ 1.01% of males
Deuteranopia #004aa1 ≈ 1.27% of males
Tritanopia #6a3d60 ≈ 0.0001% of males
Protanomaly #3837a6 ≈ 1.08% of males
Deuteranomaly #433aa2 ≈ 4.63% of males
Tritanomaly #6d3081 ≈ 0.0002% of males
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Text in this color

Background in this color

Border in this color

Text color
.text-720fa4 {
  color: #720fa4;
}
Background
.bg-720fa4 {
  background-color: #720fa4;
  color: #ffffff;
}
Border
.border-720fa4 {
  border: 2px solid #720fa4;
}
CSS variables
:root {
  --color-primary: #720fa4;
  --color-primary-rgb: 114 15 164;
  --color-primary-hsl: 280 83% 35%;
}
Gradient
.gradient-720fa4 {
  background: linear-gradient(135deg, #720fa4, #a40f8b);
}
Colored shadow
.shadow-720fa4 {
  box-shadow: 0 8px 24px rgb(114 15 164 / 0.35);
}

#663399 Rebecca Purple ΔE 5.48 #69359c Purple Heart ΔE 5.65 #8b008b Dark Magenta ΔE 7.39 #6c3082 Eminence ΔE 7.54 #800080 Purple ΔE 7.61 #880085 Mardi Gras ΔE 7.87 #4b0082 Indigo ΔE 8.10 #8df05b Inverted #494949 Grayscale 

Rebecca Purple
#720fa4  rgb(114, 15, 164)  hsl(280, 83%, 35%)  Rebecca Purple
#41a40f  rgb(65, 164, 15)  hsl(100, 83%, 35%)  Kelly Green
#a4720f  rgb(164, 114, 15)  hsl(40, 83%, 35%)  Golden Brown
#0fa472  rgb(15, 164, 114)  hsl(160, 83%, 35%)  Jade