#720d40 ≈ Pansy Purple
#720d40 is a color from the rose family, with low lightness and moderate saturation. In the RGB model it is made of 44.71% red, 5.1% green and 25.1% blue; printed in CMYK it uses 0% cyan, 88.6% magenta, 43.86% yellow and 55.29% black. Its hue angle is 329.7°, with 79.53% saturation and 24.9% lightness in HSL. It sits between warm and cool, and is often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and luxury branding. White text on this color reaches a contrast ratio of 11.37:1 (WCAG AAA). The closest named color is Pansy Purple (#78184a), ΔE 2.41.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #660033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0424 |
Shades
#720d40 mixed progressively with black.
Tints
#720d40 mixed progressively with white.
Tones
#720d40 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-720d40 {
color: #720d40;
}
.bg-720d40 {
background-color: #720d40;
color: #ffffff;
}
.border-720d40 {
border: 2px solid #720d40;
}
:root {
--color-primary: #720d40;
--color-primary-rgb: 114 13 64;
--color-primary-hsl: 330 80% 25%;
}
.gradient-720d40 {
background: linear-gradient(135deg, #720d40, #720d0e);
}
.shadow-720d40 {
box-shadow: 0 8px 24px rgb(114 13 64 / 0.35);
}
Pansy Purple
#720d40 rgb(114, 13, 64) hsl(330, 80%, 25%) Pansy Purple
#0d723f rgb(13, 114, 63) hsl(150, 80%, 25%) Cadmium Green
#40720d rgb(64, 114, 13) hsl(90, 80%, 25%) Sap Green
#0d4072 rgb(13, 64, 114) hsl(210, 80%, 25%) Yale Blue