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#720CA7

#720ca7 ≈ Rebecca Purple

  • violet
  • Lightness: low
  • Saturation: strong
  • Cool
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#720ca7 is a color from the violet family, with low lightness and strong saturation. In the RGB model it is made of 44.71% red, 4.71% green and 65.49% blue; printed in CMYK it uses 31.74% cyan, 92.81% magenta, 0% yellow and 34.51% black. Its hue angle is 279.48°, with 86.59% saturation and 35.1% lightness in HSL. It is a cool color, often associated with imagination, spirituality and luxury. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 9.03:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 5.72.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#660099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0663

Complementary

  1. #720ca7
  2. #41a70c

Split complementary

  1. #720ca7
  2. #8fa70c
  3. #0ca724

Analogous

  1. #240ca7
  2. #720ca7
  3. #a70c8f

Triadic

  1. #720ca7
  2. #a7720c
  3. #0ca772

Tetradic

  1. #720ca7
  2. #a70c41
  3. #41a70c
  4. #0ca772

Square

  1. #720ca7
  2. #a7240c
  3. #41a70c
  4. #0c8fa7

Monochromatic

  1. #110218
  2. #410760
  3. #720ca7
  4. #a312ee
  5. #be59f3

Shades

#720ca7 mixed progressively with black.

  1. #720ca7
  2. #670b96
  3. #5b0a86
  4. #500875
  5. #440764
  6. #390654
  7. #2e0543
  8. #220432
  9. #170221
  10. #0b0111
  11. #000000

Tints

#720ca7 mixed progressively with white.

  1. #720ca7
  2. #8024b0
  3. #8e3db9
  4. #9c55c1
  5. #aa6dca
  6. #b986d3
  7. #c79edc
  8. #d5b6e5
  9. #e3ceed
  10. #f1e7f6
  11. #ffffff

Tones

#720ca7 mixed progressively with gray.

  1. #720ca7
  2. #7318a3
  3. #75239f
  4. #762f9b
  5. #783a97
  6. #794694
  7. #7a5290
  8. #7c5d8c
  9. #7d6988
  10. #7f7484
  11. #808080

Readable text 9.03:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.33:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #494949 ≈ 0.003% of males
Achromatomaly #5c397a ≈ 0.001% of males
Protanopia #0046ab ≈ 1.01% of males
Deuteranopia #004aa4 ≈ 1.27% of males
Tritanopia #693d61 ≈ 0.0001% of males
Protanomaly #3637a9 ≈ 1.08% of males
Deuteranomaly #413aa5 ≈ 4.63% of males
Tritanomaly #6d3083 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-720ca7 {
  color: #720ca7;
}
Background
.bg-720ca7 {
  background-color: #720ca7;
  color: #ffffff;
}
Border
.border-720ca7 {
  border: 2px solid #720ca7;
}
CSS variables
:root {
  --color-primary: #720ca7;
  --color-primary-rgb: 114 12 167;
  --color-primary-hsl: 279 87% 35%;
}
Gradient
.gradient-720ca7 {
  background: linear-gradient(135deg, #720ca7, #a70c8f);
}
Colored shadow
.shadow-720ca7 {
  box-shadow: 0 8px 24px rgb(114 12 167 / 0.35);
}

#663399 Rebecca Purple ΔE 5.72 #69359c Purple Heart ΔE 5.86 #8b008b Dark Magenta ΔE 7.73 #9400d3 Dark Violet ΔE 7.94 #6c3082 Eminence ΔE 7.98 #800080 Purple ΔE 8.00 #4b0082 Indigo ΔE 8.22 #8df358 Inverted #494949 Grayscale 

Rebecca Purple
#720ca7  rgb(114, 12, 167)  hsl(279, 87%, 35%)  Rebecca Purple
#41a70c  rgb(65, 167, 12)  hsl(99, 87%, 35%)  Kelly Green
#a7720c  rgb(167, 114, 12)  hsl(39, 87%, 35%)  Golden Brown
#0ca772  rgb(12, 167, 114)  hsl(159, 87%, 35%)  Jade