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#720BB4

#720bb4 ≈ Rebecca Purple

  • violet
  • Lightness: low
  • Saturation: strong
  • Cool
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#720bb4 is a color from the violet family, with low lightness and strong saturation. In the RGB model it is made of 44.71% red, 4.31% green and 70.59% blue; printed in CMYK it uses 36.67% cyan, 93.89% magenta, 0% yellow and 29.41% black. Its hue angle is 276.57°, with 88.48% saturation and 37.45% lightness in HSL. It is a cool color, often associated with imagination, spirituality and luxury. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 8.67:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 6.34.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#6600cc
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0711

Complementary

  1. #720bb4
  2. #4db40b

Split complementary

  1. #720bb4
  2. #a1b40b
  3. #0bb41e

Analogous

  1. #1e0bb4
  2. #720bb4
  3. #b40ba1

Triadic

  1. #720bb4
  2. #b4720b
  3. #0bb472

Tetradic

  1. #720bb4
  2. #b40b4d
  3. #4db40b
  4. #0bb472

Square

  1. #720bb4
  2. #b41e0b
  3. #4db40b
  4. #0ba1b4

Monochromatic

  1. #170224
  2. #44076c
  3. #720bb4
  4. #9d1af1
  5. #bc63f5

Shades

#720bb4 mixed progressively with black.

  1. #720bb4
  2. #670aa2
  3. #5b0990
  4. #50087e
  5. #44076c
  6. #39065a
  7. #2e0448
  8. #220336
  9. #170224
  10. #0b0112
  11. #000000

Tints

#720bb4 mixed progressively with white.

  1. #720bb4
  2. #8023bc
  3. #8e3cc3
  4. #9c54cb
  5. #aa6dd2
  6. #b985da
  7. #c79de1
  8. #d5b6e9
  9. #e3cef0
  10. #f1e7f8
  11. #ffffff

Tones

#720bb4 mixed progressively with gray.

  1. #720bb4
  2. #7317af
  3. #7522aa
  4. #762ea4
  5. #783a9f
  6. #79469a
  7. #7a5195
  8. #7c5d90
  9. #7d698a
  10. #7f7485
  11. #808080

Readable text 8.67:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.42:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4b4b4b ≈ 0.003% of males
Achromatomaly #5d3b83 ≈ 0.001% of males
Protanopia #0049b8 ≈ 1.01% of males
Deuteranopia #004bb1 ≈ 1.27% of males
Tritanopia #654469 ≈ 0.0001% of males
Protanomaly #2f3ab6 ≈ 1.08% of males
Deuteranomaly #3b3bb2 ≈ 4.63% of males
Tritanomaly #6a358d ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-720bb4 {
  color: #720bb4;
}
Background
.bg-720bb4 {
  background-color: #720bb4;
  color: #ffffff;
}
Border
.border-720bb4 {
  border: 2px solid #720bb4;
}
CSS variables
:root {
  --color-primary: #720bb4;
  --color-primary-rgb: 114 11 180;
  --color-primary-hsl: 277 88% 37%;
}
Gradient
.gradient-720bb4 {
  background: linear-gradient(135deg, #720bb4, #b40ba1);
}
Colored shadow
.shadow-720bb4 {
  box-shadow: 0 8px 24px rgb(114 11 180 / 0.35);
}

#663399 Rebecca Purple ΔE 6.34 #69359c Purple Heart ΔE 6.35 #9400d3 Dark Violet ΔE 6.82 #8a2be2 Blue Violet ΔE 8.96 #8b008b Dark Magenta ΔE 9.17 #4b0082 Indigo ΔE 9.34 #6f00ff Electric Indigo ΔE 9.38 #8df44b Inverted #4b4b4b Grayscale 

Rebecca Purple
#720bb4  rgb(114, 11, 180)  hsl(277, 88%, 37%)  Rebecca Purple
#4db40b  rgb(77, 180, 11)  hsl(97, 88%, 37%)  Kelly Green
#b4720b  rgb(180, 114, 11)  hsl(37, 88%, 37%)  Ginger
#0bb472  rgb(11, 180, 114)  hsl(157, 88%, 37%)  Medium Sea Green