#720bb3 ≈ Rebecca Purple
#720bb3 is a color from the violet family, with low lightness and strong saturation. In the RGB model it is made of 44.71% red, 4.31% green and 70.2% blue; printed in CMYK it uses 36.31% cyan, 93.85% magenta, 0% yellow and 29.8% black. Its hue angle is 276.79°, with 88.42% saturation and 37.25% lightness in HSL. It is a cool color, often associated with imagination, spirituality and luxury. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 8.7:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 6.28.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #6600cc |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0707 |
Shades
#720bb3 mixed progressively with black.
Tints
#720bb3 mixed progressively with white.
Tones
#720bb3 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-720bb3 {
color: #720bb3;
}
.bg-720bb3 {
background-color: #720bb3;
color: #ffffff;
}
.border-720bb3 {
border: 2px solid #720bb3;
}
:root {
--color-primary: #720bb3;
--color-primary-rgb: 114 11 179;
--color-primary-hsl: 277 88% 37%;
}
.gradient-720bb3 {
background: linear-gradient(135deg, #720bb3, #b30ba0);
}
.shadow-720bb3 {
box-shadow: 0 8px 24px rgb(114 11 179 / 0.35);
}
Rebecca Purple
#720bb3 rgb(114, 11, 179) hsl(277, 88%, 37%) Rebecca Purple
#4cb30b rgb(76, 179, 11) hsl(97, 88%, 37%) Kelly Green
#b3720b rgb(179, 114, 11) hsl(37, 88%, 37%) Ginger
#0bb372 rgb(11, 179, 114) hsl(157, 88%, 37%) Medium Sea Green