#720bb0 ≈ Rebecca Purple
#720bb0 is a color from the violet family, with low lightness and strong saturation. In the RGB model it is made of 44.71% red, 4.31% green and 69.02% blue; printed in CMYK it uses 35.23% cyan, 93.75% magenta, 0% yellow and 30.98% black. Its hue angle is 277.45°, with 88.24% saturation and 36.67% lightness in HSL. It is a cool color, often associated with imagination, spirituality and luxury. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 8.79:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 6.11.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #660099 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0695 |
Shades
#720bb0 mixed progressively with black.
Tints
#720bb0 mixed progressively with white.
Tones
#720bb0 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-720bb0 {
color: #720bb0;
}
.bg-720bb0 {
background-color: #720bb0;
color: #ffffff;
}
.border-720bb0 {
border: 2px solid #720bb0;
}
:root {
--color-primary: #720bb0;
--color-primary-rgb: 114 11 176;
--color-primary-hsl: 277 88% 37%;
}
.gradient-720bb0 {
background: linear-gradient(135deg, #720bb0, #b00b9c);
}
.shadow-720bb0 {
box-shadow: 0 8px 24px rgb(114 11 176 / 0.35);
}
Rebecca Purple
#720bb0 rgb(114, 11, 176) hsl(277, 88%, 37%) Rebecca Purple
#49b00b rgb(73, 176, 11) hsl(97, 88%, 37%) Kelly Green
#b0720b rgb(176, 114, 11) hsl(37, 88%, 37%) Ginger
#0bb072 rgb(11, 176, 114) hsl(157, 88%, 37%) Jade