#700aaa ≈ Rebecca Purple
#700aaa is a color from the violet family, with low lightness and strong saturation. In the RGB model it is made of 43.92% red, 3.92% green and 66.67% blue; printed in CMYK it uses 34.12% cyan, 94.12% magenta, 0% yellow and 33.33% black. Its hue angle is 278.25°, with 88.89% saturation and 35.29% lightness in HSL. It is a cool color, often associated with imagination, spirituality and luxury. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 9.08:1 (WCAG AAA). The closest named color is Rebecca Purple (#663399), ΔE 5.91.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #660099 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0656 |
Shades
#700aaa mixed progressively with black.
Tints
#700aaa mixed progressively with white.
Tones
#700aaa mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-700aaa {
color: #700aaa;
}
.bg-700aaa {
background-color: #700aaa;
color: #ffffff;
}
.border-700aaa {
border: 2px solid #700aaa;
}
:root {
--color-primary: #700aaa;
--color-primary-rgb: 112 10 170;
--color-primary-hsl: 278 89% 35%;
}
.gradient-700aaa {
background: linear-gradient(135deg, #700aaa, #aa0a94);
}
.shadow-700aaa {
box-shadow: 0 8px 24px rgb(112 10 170 / 0.35);
}
Rebecca Purple
#700aaa rgb(112, 10, 170) hsl(278, 89%, 35%) Rebecca Purple
#44aa0a rgb(68, 170, 10) hsl(98, 89%, 35%) Kelly Green
#aa700a rgb(170, 112, 10) hsl(38, 89%, 35%) Golden Brown
#0aaa70 rgb(10, 170, 112) hsl(158, 89%, 35%) Jade