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#694972

#694972 ≈ Deep Plum

  • magenta
  • Lightness: low
  • Saturation: muted
  • Balanced
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#694972 is a color from the magenta family, with low lightness and muted saturation. In the RGB model it is made of 41.18% red, 28.63% green and 44.71% blue; printed in CMYK it uses 7.89% cyan, 35.96% magenta, 0% yellow and 55.29% black. Its hue angle is 286.83°, with 21.93% saturation and 36.67% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and brand accents. White text on this color reaches a contrast ratio of 7.51:1 (WCAG AAA). The closest named color is Deep Plum (#8e4585), ΔE 8.85.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#663366
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0898

Complementary

  1. #694972
  2. #527249

Split complementary

  1. #694972
  2. #677249
  3. #497255

Analogous

  1. #554972
  2. #694972
  3. #724967

Triadic

  1. #694972
  2. #726949
  3. #497269

Tetradic

  1. #694972
  2. #724952
  3. #527249
  4. #497269

Square

  1. #694972
  2. #725549
  3. #527249
  4. #496772

Monochromatic

  1. #130d15
  2. #3e2b43
  3. #694972
  4. #93699f
  5. #b497bd

Shades

#694972 mixed progressively with black.

  1. #694972
  2. #5f4267
  3. #543a5b
  4. #4a3350
  5. #3f2c44
  6. #352539
  7. #2a1d2e
  8. #201622
  9. #150f17
  10. #0b070b
  11. #000000

Tints

#694972 mixed progressively with white.

  1. #694972
  2. #785b80
  3. #876d8e
  4. #96809c
  5. #a592aa
  6. #b4a4b9
  7. #c3b6c7
  8. #d2c8d5
  9. #e1dbe3
  10. #f0edf1
  11. #ffffff

Tones

#694972 mixed progressively with gray.

  1. #694972
  2. #6b4f73
  3. #6e5475
  4. #705a76
  5. #725f78
  6. #756579
  7. #776a7a
  8. #79707c
  9. #7b757d
  10. #7e7b7f
  11. #808080

Readable text 7.51:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.8:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #555555 ≈ 0.003% of males
Achromatomaly #5d5062 ≈ 0.001% of males
Protanopia #445274 ≈ 1.01% of males
Deuteranopia #4b5671 ≈ 1.27% of males
Tritanopia #694e58 ≈ 0.0001% of males
Protanomaly #554f73 ≈ 1.08% of males
Deuteranomaly #595171 ≈ 4.63% of males
Tritanomaly #694c63 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-694972 {
  color: #694972;
}
Background
.bg-694972 {
  background-color: #694972;
  color: #ffffff;
}
Border
.border-694972 {
  border: 2px solid #694972;
}
CSS variables
:root {
  --color-primary: #694972;
  --color-primary-rgb: 105 73 114;
  --color-primary-hsl: 287 22% 37%;
}
Gradient
.gradient-694972 {
  background: linear-gradient(135deg, #694972, #724967);
}
Colored shadow
.shadow-694972 {
  box-shadow: 0 8px 24px rgb(105 73 114 / 0.35);
}

#8e4585 Deep Plum ΔE 8.85 #614051 Eggplant ΔE 9.08 #702963 Byzantium ΔE 9.48 #6c3082 Eminence ΔE 9.60 #8a496b Twilight Lavender ΔE 9.72 #873260 Boysenberry ΔE 11.37 #7851a9 Royal Purple ΔE 11.78 #96b68d Inverted #555555 Grayscale 

Deep Plum
#694972  rgb(105, 73, 114)  hsl(287, 22%, 37%)  Deep Plum
#527249  rgb(82, 114, 73)  hsl(107, 22%, 37%)  Fern Green
#726949  rgb(114, 105, 73)  hsl(47, 22%, 37%)  Raw Umber
#497269  rgb(73, 114, 105)  hsl(167, 22%, 37%)  Myrtle Green