#3970FD

#3970fd ≈ Brandeis Blue

  • blue
  • Lightness: medium
  • Saturation: vivid
  • Cool

#3970fd is a color from the blue family, with medium lightness and vivid saturation. In the RGB model it is made of 22.35% red, 43.92% green and 99.22% blue; printed in CMYK it uses 77.47% cyan, 55.73% magenta, 0% yellow and 0.78% black. Its hue angle is 223.16°, with 98% saturation and 60.78% lightness in HSL. It is a cool color, often associated with trust, stability and focus. Designers typically use it for technology products, finance and banking and call-to-action buttons. Black text on this color reaches a contrast ratio of 4.91:1 (WCAG AA). The closest named color is Brandeis Blue (#0070ff), ΔE 2.44.

Description generated from the measured properties of this color.

Conversions of #3970fd into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#3366ff
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1955

Readable text 4.28:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕
Readable text 4.91:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓

Achromatopsia #7a7a7a ≈ 0.003% of males
Achromatomaly #6676bd ≈ 0.001% of males
Protanopia #0084ff ≈ 1.01% of males
Deuteranopia #0072fa ≈ 1.27% of males
Tritanopia #0093ac ≈ 0.0001% of males
Protanomaly #067cff ≈ 1.08% of males
Deuteranomaly #0071fb ≈ 4.63% of males
Tritanomaly #0087d1 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-3970fd {
  color: #3970fd;
}
Background
.bg-3970fd {
  background-color: #3970fd;
  color: #000000;
}
Border
.border-3970fd {
  border: 2px solid #3970fd;
}
CSS variables
:root {
  --color-primary: #3970fd;
  --color-primary-rgb: 57 112 253;
  --color-primary-hsl: 223 98% 61%;
}
Gradient
.gradient-3970fd {
  background: linear-gradient(135deg, #3970fd, #6439fd);
}
Colored shadow
.shadow-3970fd {
  box-shadow: 0 8px 24px rgb(57 112 253 / 0.35);
}

Brandeis Blue
#3970fd  rgb(57, 112, 253)  hsl(223, 98%, 61%)  Brandeis Blue
#fdc639  rgb(253, 198, 57)  hsl(43, 98%, 61%)  Sunglow
#fd3970  rgb(253, 57, 112)  hsl(343, 98%, 61%)  Neon Fuchsia
#70fd39  rgb(112, 253, 57)  hsl(103, 98%, 61%)  Harlequin