#0070cd ≈ True Blue
#0070cd is a color from the azure family, with medium lightness and vivid saturation. In the RGB model it is made of 0% red, 43.92% green and 80.39% blue; printed in CMYK it uses 100% cyan, 45.37% magenta, 0% yellow and 19.61% black. Its hue angle is 207.22°, with 100% saturation and 40.2% lightness in HSL. It is a cool color, often associated with openness, freedom and calm. Designers typically use it for technology products, finance and banking and call-to-action buttons. White text on this color reaches a contrast ratio of 5:1 (WCAG AA). The closest named color is True Blue (#0073cf), ΔE 1.14.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #0066cc |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.16 |
Shades
#0070cd mixed progressively with black.
Tints
#0070cd mixed progressively with white.
Tones
#0070cd mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-0070cd {
color: #0070cd;
}
.bg-0070cd {
background-color: #0070cd;
color: #ffffff;
}
.border-0070cd {
border: 2px solid #0070cd;
}
:root {
--color-primary: #0070cd;
--color-primary-rgb: 0 112 205;
--color-primary-hsl: 207 100% 40%;
}
.gradient-0070cd {
background: linear-gradient(135deg, #0070cd, #0009cd);
}
.shadow-0070cd {
box-shadow: 0 8px 24px rgb(0 112 205 / 0.35);
}
True Blue
#0070cd rgb(0, 112, 205) hsl(207, 100%, 40%) True Blue
#cd5d00 rgb(205, 93, 0) hsl(27, 100%, 40%) Burnt Orange
#cd0070 rgb(205, 0, 112) hsl(327, 100%, 40%) Telemagenta
#70cd00 rgb(112, 205, 0) hsl(87, 100%, 40%) Yellow Green